Japan Hawaii Travel Association (JHTA) is a non-profit voluntary organization since 1970. It consists of tour operators registered in Hawaii as regular members and companies or individuals related to the travel industry as associate members. In addition, the Consulate General of Japan, Hawaii Tourism Bureau, and Oahu Tourism Bureau are participating as advisory.

Greetings from the president and chairman of JHTA


I would like to extend a warm welcome to you on behalf of all the JHTA members in Hawaii.


Japan Hawaii Travel Association, JHTA, was established in 1970 with just a handful of members. Today, it has grown to a membership of more than 50 representing a wide variety of travel and tourism businesses such as airlines, hotels, ground transportations, tour & attractions, restaurants and financial institutions. The advisory members include organizations such as Consulate General of Japan, Hawaii Tourism Authority, Hawaii Tourism Japan and Hawaii Convention Center.


The purpose of JHTA is to support and promote the Japanese tourists coming to Hawaii. JHTA facilitates activities between local and federal governments and the tourism industry here in Hawaii, while contributing to our Hawaiian community by enriching the relationships. We have a mission to contribute and support building the sustainable tourism in Hawaii with respect to perpetuating and preserving Hawaii’s unique culture, rich history and wonderful natural resources. We aim to maintain the balance and responsibly facilitate the tourism experiences filled with the Spirit of Aloha made available to visitors from Japan.  


JHTA is proud and honored to be taking a part in this statewide effort while also achieving our purpose and mission here in Hawaii.


Mahalo nui loa.


Tetsuya Kubo

President and Chairman


Japan Hawaii Travel Association  

JHTA Related Figures 2019 (economic impact)

938,936 Total number of customers from Japan by JHTA travel companies 
1,337,501,601 Expected total spending $ in Hawaii by above customers 
HTJ Monthly report(Japanese)
20200227 December 2019 Japan Market Stat
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